Christmas Campaign BITTER REFUND
During my Erasmus Semester at Birmingham City University I chose the briefing set by the agency RBH which was about creating a christmas campaign for a christmas beer. The client was the Church end brewery which is based in rural warwickshire and known for their high-quality, full-flavoured beers they produce in limited quantities. The target audience are predominately male connoisseurs of craft beer, pub drinkers and generally all ageing drunkards and the key messages that should be included were that it is hand-crafted and a limited edition of seasonal beer specially brewed for Christmas. An irreverent and independently-minded tone of voice was recommended which means they can say and do pretty much whatever they like, as long as they always convey their passion for brewing.