Packaging ELOPAK
In my 4th semester we had a competition briefing from the packaging company ELOPAK. It was about creating new shapes for their beverage cartons in terms of functionality and thinking about new markets to sell their packaging. I created this shape which is easier to grip for kids as they can put their fingers in the edges which I folded to the inside. The packaging is designed in bright colours to get the target group's attention and the change of the shape is highlighted in a darker colour. The pattern of strawberries and bananas illustrated on the front and back is meant to be appealing to kids through a playful representation of the fruits with big wide eyes and tongues sticked out.