TOPROPE CLIMBING CENTRE
For my bachelor thesis I created a branding concept for a climbing center with the name "TOPROPE". In my work I thought about how to inspire more people for that type of sports which is why I used media such as a magazine for beginners that provides information about techniques, equipment and basic knowledge. In addition a climbing app supports people via video analysis of their climb as a virtual training assistant and shows up tips to improve your technique. The level of knowledge is adapted to the users by implementing artificial intelligence and grows with their progress by showing training plans and suggesting matching training partners. An other important part of my concept is sustainability. Due to the fact that the expected lifespan of ropes in climbing halls is less than one year I developed sports bags which use recycled climbing ropes as holders and a hoodie.